It is perhaps amazing that with the millions of websites that are now on the internet, there are never two that look identical. Of course there are many that share the same theme but that is just a theme and it 2 websites can be made to look completely different even though they may share the same theme.
Today with the assistance of software, anyone can make their own website but perhaps those websites which are not designed by professionals are lacking something and it may be something that is needed, like SEO. SEO, the initials for Search Engine Optimization are a set of tactics which are used to increase the number of visitors to that visit a website. Although there are more than just two tactics that SEO experts use, there are two that are probably the most efficient and these two are the raising of the position a website is shown in on online search results and the other is back linking.
To understand how the first one works you must first understand how a web search is carried out. Once someone initiates a search online, the search engine searches the worldwide web for any matches. In most cases the engine will find hundreds of matches and proceed to produce a list of those hundreds of matches. Of course no one looks at all those hundreds of websites and in fact, recent studies have shown that as much as 67% of the people that initiate a search only check the first website on that list. SEO therefore uses keywords in the content of a website to attract the attention of the search engine so it will place that website at the top of the list. This has the added benefit of not just increasing the number of visitors to a website’s site but ensures that those visitors are interested in something you can provide as that is what they searched for.
The other popular SEO tactic is back links and this is the name that has been given to the act of placing a link to one website, on another website. Although this too can increase the number of visitors to a website, these visitors may not necessarily be looking for something that the website can offer. If though the link is placed on a website that offers the same things as the website the link is to, the visitors may well find the site interesting.
Of course not all the visitors to the first website will visit the second but, the more people that do visit the first will certainly mean more will visit the second. Experts at SEO like Reddory web design services will know what websites will accept back links and they may also know which ones already receivemost visitors. These experts can also be hired on contracts and if they are, they will monitor what visitors visit your site and will apply extra SEO methods should the need arise, which of course, will ensure the number of visitors to the site remain high.